*PUETZ GOLF PRICE $19.99/dz

While Lorena Ochoa deservedly receives most of the headlines, perhaps no women’s golfer is as much of a trend-setter in 2008 as Paula Creamer. So when Creamer chooses to play one ball exclusively, it’s almost certain that ball will jump to the top of the national sales list. That said, the reasons for playing the Precept Lady IQ go well beyond the endorsement of one of golf’s young superstars. As the softest ball on the market, the Lady IQ is designed to respond optimally to lower swing speeds, making it ideal for most women’s golfers, or (ahem, ahem) men who have maybe lost a few miles per hour to age or injury. What’s more, its patented Seamless Cover Technology creates a more consistent ball flight and reduces spin, allowing balls to stay aloft longer and fly straighter. That reduced spin, of course, will mean greater roll on the fairways and greater release on the greens, the latter fact of which will require some adjustment when learning where to place your shots. But the laser-straight accuracy you’ll receive from the seamless Lady 180 IQ can’t be beat, and the added distance on lower-speed swings is useful for men and women alike. Maybe that Paula Creamer knows what she’s doing after all, eh?